By Saskia Faulk,Jean-Claude Usunier
The unfold of HIV/AIDS impacts companies in all sectors, all industries and all nations. for corporations and corporations all over the place, the query is not any longer even if to do so on HIV/AIDS yet which activities to take. Complete with a powerful assortment of complex historical past and learn on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case reviews of managers around the world confronted with hard HIV/AIDS-related administration judgements. AIDS and Business will fascinate the common reader looking an realizing of the HIV/AIDS pandemic and to the complex reader seeking to boost a extra subtle figuring out of the influence of the disease.
The case reviews during this quantity, set in 9 international locations, element the issues facing companies working in parts the place HIV/AIDS incidence is becoming. the themes discussed include knowing the position of social and cultural elements within the unfold of HIV, the several businesses and associations battling the epidemic, designing an HIV communications crusade, HIV trying out, moral concerns, advertising ethics and CSR, condoms advertising, and designing an HIV place of work software. important as a source on HIV/AIDS and company, a suite of case reports, or a coaching device, this ebook includes a precise diversity of tools for learning to appreciate the epidemic, designed from a grounded and sensible company perspective.
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Extra resources for AIDS and Business (Routledge Advances in Management and Business Studies)
AIDS and Business (Routledge Advances in Management and Business Studies) by Saskia Faulk,Jean-Claude Usunier